Fresh Produce names new president

BOULDER — Fresh Produce, a women’s apparel brand based in Boulder, has named Cindy Keizman to the position of president, effective immediately.

Keizman joined Fresh Produce in the dual role of chief marketing officer and chief operations officer in February 2019, overseeing merchandising, marketing and operations. She has held several president and executive roles in the retail sector, where she’s led prominent brands through growth and development phases in both the United States and Australian markets. 

“This appointment comes during an aggressive growth period for Fresh Produce,” Mare Vernon, founder of Fresh Produce, said in a written statement. “We recently implemented dynamic and impactful activations such as our Hamptons pop-up shop and sponsorship of inclusive New York Fashion Week event theCURVYcon into our business plan, and Cindy will lead several new brand initiatives due for roll out this fall.”  

“Fresh Produce is one of the most progressive and uplifting brands I have had the pleasure to work for, and I look forward to applying my industry knowledge and experience to helping such a worthy company reach another next level within the apparel business,” Keizman said. 

Fresh Produce, which recently celebrated its 35th year in operation, was initially launched by wife-husband duo Mare and Thom Vernon during the 1984 Olympics in Los Angeles, where the couple sold screen-printed t-shirts out of the trunk of their car. Since that time, the company has grown into a brand that is available at corporately owned brick and mortar stores, online and in over 400 additional points of sale coast-to-coast and internationally.

Fresh Produce is a trade name for Blue Stripe LLC.