Advertising, Marketing & PR  May 30, 2019

Mac Equipment inks naming rights deal for The Ranch indoor  

LOVELAND — Mac Equipment Inc., a power equipment sales and service firm with locations in Loveland and Longmont, has purchased the new naming rights for The Ranch Events Complex indoor arena and livestock pavilions.

Mac Equipment is the new naming rights partner of The Ranch Events Complex’s indoor arena and livestock pavilions. From left: Chris Ashby, Ron McCrimmon, Chris McCrimmon, Clifton McCrimmon, John McCrimmon, Dana Drake. Courtesy The Ranch Events Complex.

The facility is now called the Mac Equipment Inc. Indoor Arena & Livestock Pavilions, according to a news release from The Ranch.

“Mac Equipment Inc. is proving its commitment to be a larger part of the Northern Colorado community through this partnership, not just as a business in it, but as a proponent of many events that take place within this arena and livestock space,” Chris Ashby, director of The Ranch Events Complex, said in a prepared statement. “We are very excited to be growing our partnership with such an impressive local organization.”

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The indoor arena features show offices and a concourse with bleacher seating, radiant heating and ventilation fans, according to The Ranch release. Between the east and west pavilions is a dirt floor warm-up arena, small animal sale ring and a dog agility showground and more.

Mac Industries’ naming rights deal is for $180,000 over three years.

“We are thrilled that other Loveland businesses, several of our vendors and local non-profit organizations have partnered with us to make this possible,” said Mac Equipment owner John McCrimmon. We look forward to seeing you at the Mac Equipment Inc. Indoor Arena and Livestock Pavilions.”

Venue firm Spectra acted as the naming rights agent on behalf of The Ranch.

 

LOVELAND — Mac Equipment Inc., a power equipment sales and service firm with locations in Loveland and Longmont, has purchased the new naming rights for The Ranch Events Complex indoor arena and livestock pavilions.

Mac Equipment is the new naming rights partner of The Ranch Events Complex’s indoor arena and livestock pavilions. From left: Chris Ashby, Ron McCrimmon, Chris McCrimmon, Clifton McCrimmon, John McCrimmon, Dana Drake. Courtesy The Ranch Events Complex.

The facility is now called the Mac Equipment Inc. Indoor Arena & Livestock Pavilions, according to…

Ken Amundson
Ken Amundson is managing editor of BizWest. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes on the Front Range. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
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