BOULDER — Triple Threat Media LLC, a video and documentary company, has rebranded to be Pixel Mill Studios.

Pixel Mill Studios is the brainchild of Bruce Borowsky and Mike Scalisi, and the company will focus on doing more short films, as well as corporate videos.

“We’re enamored with the ability to do storytelling in a narrative way that’s different from corporate video,” Borowsky told BizWest.

In addition to rebranding as the company expands its offerings, the name change is a practical one.

“When we first started Triple Threat, we had three people,” Borowsky said. “But we decided it worked best with just Mike and I a few years ago. It’s been just two of us at Triple Threat for four years now.”

The new name also is designed to showcase the company’s services.

“It better reflects what we do with generating content,” Borowsky said. “A lot of clients now don’t just want one video, they want a campaign with us to shoot a bunch of footage and repurpose it in different ways on their website, social media, live-streaming at events. We feel that the visual quality of a mill with pixels running through it better illustrates what we do.”

Pixel Mill runs as a two-man show: Scalisi is a director and editor — he did sound editing for The Cove — while Borowsky is a cinematographer and producer.

“We’re unique in that the two of us are able to be the crew on video shoots as opposed to one person doing sound, one doing lighting, one person on camera, one person directing,” he said. “We’re able to keep the crew smaller for corporate videos and in effect charge customers less because we don’t need big crews.”

Borowsky said he’s been able to gain the expertise to do self-man shoots due to being in the industry for a long time. He self-taught himself how to be a producer after getting a TV show he made on mountaineering for public access TV picked up on the Outdoor Channel. He’s been a filmmaker and photographer since he was 11.

While Pixel Mill will be expanding into short narrative films, the company will continue to make the corporate videos for which Triple Threat was known.

“To me, corporate videos are a fun way to kind of get behind closed doors and see what people are doing,” he said. “One of the most fun things we are doing are corporate videos. We’re interviewing people doing some of the most interesting things in the world and we wouldn’t normally be exposed to that.”