MindFull Inc. launches new tea nationwide

BOULDER — MindFull Inc., a Boulder-based natural-products company, is introducing a new ready-to-drink product, Vibe Organic Electrolyte Black Teas.

The beverages are currently available nationwide on shelves in Whole Foods 365 Markets and Central Market.

Vibe Organic Electrolyte Black Teas are made using artesian spring water, organic tea, honey and natural flavors. They include naturally occurring electrolytes and minerals that come from the water source. The tea includes 48 mg of caffeine, about half of what is found in a typical cup of coffee. Each beverage also contains one gram of sugar and 20 calories. They are available in mint, lemon, peach and pomegranate flavors.

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“We’re excited to showcase Vibe at Expo West,”  Matthew Jimenez, founder and CEO of MindFull Inc, said in a prepared statement. “This organic tea line reflects MindFull’s goals of offering organic and functional nutrition in sustainable packaging. Our goal with Vibe is to provide a low sugar, electrolyte tea that delivers energy, hydration and refreshment for any time of day.”

Vibe teas are packaged in 100 percent recyclable cartons composed of up to 70 percent renewable materials.

In addition to Vibe, MindFull also makes Gaiam, another ready-to-drink tea brand that is all green tea varieties.