Babyscripts raises $6 million through partnership with Royal Philips

WASHINGTON, D.C. — Babyscripts Inc., which recently acquired Boulder-based pregnancy app iBirth, has closed a $6 million financing round led by Royal Philips (NYSE: PHG), a leading health technology company.

Philips has now taken a minority position in Babyscripts, a virtual care platform for managing obstetrics. Additional investors include StartupHealth and NueCara Partners.

“This funding will help us continue to acquire market share while also allowing us to focus on building even more products for patients in pregnancy,” Babyscripts CEO and co-founder Anish Sebastian said in a prepared statement. “We are excited to partner with a group like Philips — this is a great validation of our vision for obstetrics: a risk-based model that we’ve coined ‘precision prenatal care.’”

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Babyscripts aims to offer a holistic and engaging technology program to manage pregnancy and postpartum. That effort was bolstered by its acquisition of iBirth, one of the first provider-delivered, co-branded pregnancy apps.

Babyscripts said it plans to partner with the Mother/Baby unit of Philips to build an extensive, clinically-validated virtual care obstetrics and pediatrics platform to support holistic care for mothers in pregnancy and postpartum care.

“Babyscripts historically has focused all of its efforts in creating a trusted channel between the patient and OBGYN throughout the pregnancy,” Juan Pablo Segura, president and co-founder of Babyscripts, said in a prepared statement. “It’s only natural that we begin to expand that relationship through postpartum care and early stage pediatrics.”

He added that Babyscripts’ patients use the app and remote monitoring service about six times a week.

“Think of how exponentially more valuable a continued relationship will be for our customers, health systems and plans, if we continue the relationship post the nine months of pregnancy,” Segura said. “This investment and intended partnership is a true testament to the fact that Philips and Babyscripts are both committed to rethinking the Mother/Baby patient journey in healthcare.”