Lucid Mood raises $4M to grow its approachable cannabis products

BOULDER — Chooze Corp., which does business as Lucid Mood, has raised $4 million in capital as the company grows its footprint in the cannabis market.

Lucid Mood is a brand of formulated cannabis products designed for individuals who are not longtime cannabis users.

“We want to make our products approachable for newbies and returning users,” Tristan Watkins, chief science officer, told BizWest. “We want to help you find the exact effect you’re looking for and help you get where you want to go. When I come across new cannabis products, the first thing I think is, ‘Would I give this to my mother?’ We wanted to develop something that is not super strong.”

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The company develops these products by forgoing starting with known cannabis strains and instead breaking down cannabis into its compounds and formulating them for their specific and predictable effects. Lucid Mood is currently available as disposable vaporizers that have 40 percent THC and 40 percent CBD configurations that provide a mild dosage with very little high feeling. The remaining 20 percent is a proprietary terpene blend for the specific effect.

Lucid Mood products have been available in Colorado since Thanksgiving 2016 and can also be found in Maryland, Rhode Island and Delaware. The company recently closed on a $4 million Series A, which it will use for a few projects it has on the horizon: expanding to Canada, releasing a CBD-only line of products and creating a line of fast-acting cannabis mints.