Rowdy Mermaid adds Justin Gold to board of advisers

BOULDER — Rowdy Mermaid Kombucha has announced its first adviser to sit on its board: Justin Gold of Justin’s.

The Boulder-based organic beverage makers have plans to bring on other advisers in the future. But selecting Gold was an easy first choice, said Jamba Dunn, founder and CEO.

“We’ve known Justin a long time, since before he started Justin’s,” Dunn told BizWest. “We’ve been really impressed by his ability to navigate through everything he’s had to do.”

Dunn said that when they asked Gold to be their adviser, they wanted someone who had been through every step of the entrepreneurial process, which he had.

“He is so grounding,” Dunn said. “There are lots of people in this industry who would be great for Rowdy’s board, but none of them have done the entire circuit. It’s good to have someone who has been through the whole thing who can say ‘settle down.’”

What is more, Justin’s had disrupted a category in the food industry — peanut butter and nut butter – and Rowdy Mermaid hopes to do the same, not just with kombucha that tastes great but also focuses on the health properties it can provide.

For Gold’s part, the decision to be the first to join the board came down to three things.

“I believe in the product: it’s a disruptive, high-quality, high-integrity product,” he told BizWest. “It comes down to the team: I really like these guys. I think they’re smart, focused, wonderful human beings. And it comes down to the fact that I think I can make an impact. The challenges they face today are similar to the same challenges I faced when I was growing my company and I think I can make a difference.”

Those challenges comes down to what everyone has to have when they scale their business: focus.

“You have to focus on things that matter today and for the future,” Gold said. “My job is to help them focus and make sure they have the right people and products and strategy to scale the business.”

Gold added that he had no trepidation in signing on to be the company’s first adviser. If anything, he said, his trepidation was whether he would have the time to split running his company and advising Rowdy Mermaid. Fortunately, some more advisers should help. Rowdy plans to add two more voices to its board. Dunn said the company is looking for a female adviser next.

“We tend to hire a lot of women, and we’re looking for female voices and perspectives,” he said. “The company has spoken to a lot of women consumers, and we need to continue to be aware of our voice as a product. We think bringing on women advisers assists us there.”

 

BOULDER — Rowdy Mermaid Kombucha has announced its first adviser to sit on its board: Justin Gold of Justin’s.

The Boulder-based organic beverage makers have plans to bring on other advisers in the future. But selecting Gold was an easy first choice, said Jamba Dunn, founder and CEO.

“We’ve known Justin a long time, since before he started Justin’s,” Dunn told BizWest. “We’ve been really impressed by his ability to navigate through everything he’s had to do.”

Dunn said that when they asked Gold to be their adviser, they wanted someone who had been through every step of the entrepreneurial process, which he had.

“He is so grounding,” Dunn said. “There are lots of people in this industry who would be great for Rowdy’s board, but none of them have done the entire circuit. It’s good to have someone who has been through the whole thing who can say ‘settle down.’”

What is more, Justin’s had disrupted a category in the food industry — peanut butter and nut butter – and Rowdy Mermaid hopes to do the same, not just with kombucha that tastes great but also focuses on the health properties it can provide.

For Gold’s part, the decision to be the first to join the board came down to three things.

“I believe in the product: it’s a disruptive, high-quality, high-integrity product,” he told BizWest. “It comes down to the team: I really like these guys. I think they’re smart, focused, wonderful human beings. And it comes down to the fact…