New specialty running store to provide more than shoes in Boulder

BOULDER — Boulder residents can now accessorize their specialty running shoes with some full-service physical therapy.

In Motion Running is a new locally-owned specialty running store that also provides physical therapy. It’s owned by physical therapist and co-founder of Boulder Running Co., Mark Plaatjes.

The store is located in Market Square Shopping Center at 1830 30th St.

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“The mission of In Motion Running is to serve the Boulder running community in every way we can,” Plaatjes said in a prepared statement. “Owning a running store is not about selling shoes and gear. It’s about inspiring runners to enjoy running and achieve new goals, immersing in the local running community and helping each and every customer become the healthiest runner or walker they possibly can. That is accomplished by understanding each runner’s unique movement patterns, helping them strengthen their body and improve their mechanics for running, fixing any ailments and, of course, properly fitting them into the right shoes for the type of running they do.”

The 5,000-square-foot space will include road and trail running shoes and provide shoe-fitting and gait analysis. Services will also include massage, dry needling and ultrasound treatments. In Motion will also host activities like fun runs, training groups, yoga sessions and other in-store events.

The store is owned and operated by Plaatjes, his wife Shirley and his children.

“Running is a sport that is all about community, and we want In Motion Running to be a hub of the amazing Boulder running community,” Plaatjes said in his statement. “Boulder is one of the world’s special places when it comes to running, and we want to embrace the local community and celebrate the shared passion of running that Boulder exudes.”