One on One with Jennifer Peters: Otis, Bedingfield & Peters LLC

Each month BizWest invites a business leader to reflect on the issues affecting his or her industry. This month, BizWest asked  Jennifer Peters, partner in the Fort Collins law firm Otis, Bedingfield & Peters LLC, to discuss issues facing her firm and the professional role she plays in the community. BizWest: The firm in which you’re a partner had one of the fastest rates of growth over the past two years of all companies in Northern Colorado. To what do you attribute that growth? Jennifer Peters: Since all of the partners at our firm joined forces four years ago, we have been working hard to build the go-to, full-service firm for businesses and business-owners in Northern Colorado. We have always known that good lawyers will attract good clients, and we have been deliberate in looking for professionals who are smart, talented, solution-oriented and committed to giving back to their community. As word spread about the level of services our firm could provide, we were deliberate in choosing people to meet that need. As our team has grown, so has our ability to provide sophisticated legal services that people typically went to the Denver metro area or other states to obtain. Now, they can get that from us right in their own backyard. It’s created an excitement within our firm, that in turn has attracted others to want to join us; that in turn has attracted clients who appreciate the level of service we can provide and our commitment to supporting the community. This has proven to be a good strategy for us so far.  BW: You’re the lead litigator for your firm, extremely active in bar activities and professional services, provide workshops on legal subjects for other attorneys, serve as a volunteer mediator and have been rated as a rising star (twice) among Colorado lawyers — not to mention being rated among the top 10 percent of lawyers in the country. How do you organize your time in order to accomplish all you do? What tips might you offer other executives? Peters: The last several years have been the busiest and most challenging of my career, for sure. I had to learn how to prioritize what was most important, both at work and at home. I am a relentless task-lister, and calendar religiously. Meetings, deadlines, personal appointments, things I want to get done, reminders, work-outs, dinner dates, etc. — they all go on my calendar. It’s the only way I can know if I am coming or going some days! I also learned to work anywhere, and any time, but I do not work 24/7 like some may think.  About five years ago, I made myself a priority. It took a lot to learn that it was OK to put myself first, to take time for me and those important to me and not focus on the work all the time. Interestingly, as I did that, I found my ability to do the work got better, the type of work … Continue reading One on One with Jennifer Peters: Otis, Bedingfield & Peters LLC