Are private offerings really a good deal?

Since the financial crisis of 2007-2008, the U.S. stock market has been booming. The S&P 500 more than tripled from 2009 to 2017, and was hitting all-time highs as recently as January. During bull markets like this, investors may be tempted to pile into risky investments in search of even more gains. One area performance-hungry investors may look is non-publicly traded investments — a category that includes venture capital, private equity and initial public offerings (IPOs). When investors are full of confidence and flush with cash, they’re more willing to ignore the significant risks associated with these types of investments. The people pitching these offers, of course, understand that the best time to search for backers is when the markets are hot and demand is high. While the potential upside of these investments is huge, they are also unpredictable, opaque and in many cases dangerous. Why bull markets bring more risky opportunities When markets are doing well, it can seem like the opportunities to invest in startups and other private companies multiply. This is no illusion. A thriving economy produces a lot of capital, and — especially when combined with low interest rates — that leads to entrepreneurs and business owners taking more risks than they otherwise might. In 2007, for example, the number of startups exceeded 500,000, but in 2010, in the wake of a deep recession, that number dipped below 400,000. IPOs followed a similar pattern, plunging from 159 in 2007 to just 21 the following year. With so many opportunities during a bull market, it can be tempting to invest in these risky ventures. Investors who are doing well may look around and see others who are doing even better, and it’s human nature to want to keep up. What’s more, there’s a lot of excitement surrounding new businesses. With no track record to back them up — or weigh them down — entrepreneurs are able to convey a sense of infinite possibility. Even investors who are already enjoying strong returns are liable to be tempted to buy in to investments with no apparent ceiling. What makes private investments risky? Private equity, IPOs and venture capital can bring high returns for investors. But they also come with risks, including: • Long and unknowable investment horizons. Every startup has a plan to succeed, but none can promise how long it will take to achieve the success they envision. • Low liquidity. While individual stocks, mutual funds and other assets can often be sold off in a matter of days, private equity investments often requires investors to leave their money in the business for several years. The average requirement is between four and seven years, but many investments take even longer than this to show returns — if they ever do. • High bankruptcy rates. Private equity suffers from high bankruptcy rates compared to other investment classes. What’s more, since they’re often focused on creating prototypes, many private companies invest little in physical equipment, making it hard to recover…

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