BOULDER — Melanie Ryan Meador has been named chief executive of Redeam Inc., a Boulder-based tech firm that automates the way tours and attractions process tickets sold by third-party distributors.

Ryan Meador takes over for company co-founder Kevin McLaughlin, who is based in San Francisco. McLaughlin will remain with the company as an adviser.

“Given Redeam’s rapid growth and positioning in the tours and attractions vertical, we felt it important to have an experienced leader based in our Boulder headquarters,” McLaughlin said in a prepared statement. “Melanie is a proven leader whose vast experience, recognition and connections in travel and technology will be of tremendous value to Redeam as it further builds and advances its market position.”

Ryan Meador most recently was chief operating officer and founder of Denver-based Meadors Masters Foundation, a nonprofit that focuses on humanitarian efforts globally.  Prior to that, she was chief strategy officer at Fortrust, a tier III colocation data center. She spent four years as chief revenue officer of BankRate, where she led a business transformation that resulted in a $165 million acquisition. She also served as vice president of strategic accounts and business development at Orbitz Worldwide.

Redeam announced a $7.7 million Series A funding round earlier this year.

Since the funding announcement, Redeam has introduced a new inhouse-designed handheld device to scan vouchers in real time, and has launched new integrations with ticketing reservation systems including Gateway, Ventrata and FareHarbor. The company now has about 380 reseller/distributor partners and has hired seven additional engineers.