Simple Energy adds new utility customers, investor

BOULDER — Simple Energy Inc., a software company serving the utility industry, has added two Midwestern utilities to its roster of customers, and has added an investor as well.

The Boulder-based provider of utility-branded marketplaces signed on The Dayton Power and Light Co. and Indianapolis Power & Light Co., both subsidiaries of The AES Corp.  Simple Energy now has 50 utility and co-op partners. Both DP&L and IPL will incorporate Simple Energy’s digital platform into their customer-engagement operations to promote sustainability, safety, reliability and service for the utilities’ nearly one million customers.

DP&L will deploy Simple Energy’s fully-integrated platform that includes Behavioral Energy Efficiency, Marketplace and Rebates-as-a-Service offerings to engage, empower and enable its customers to take energy-wise actions to improve their energy efficiency. IPL will use Simple Energy Marketplace to help consumers save energy, time and money, while allowing the utility to maximize the impact of its demand side management program.

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“The energy industry is changing, and so are customers’ expectations of their utilities. With Simple Energy’s Marketplace platform, we’re making it simple and easy for customers to take advantage of energy saving products and services. This exciting deployment will improve the efficacy of our demand side management portfolio,” Craig Jackson, incoming president and CEO of DP&L and IPL, said in a prepared statement. “Our partnership with Simple Energy enables us to continue to drive the transformation of one of the world’s largest industries.”

Simple Energy also announced that AES Next, a subsidiary of AES, will join current investors The Westly Group, Vision Ridge Capital, and Techstars Ventures, bringing expertise in the electricity sector, “including renewables and energy storage, and a commitment to accelerating innovations across a broad set of AES business units and markets,” the company said.

“Our mission is to motivate and enable customers to make energy wise decisions while enabling utilities to be central to the clean energy future,” said Yoav Lurie, CEO and founder of Simple Energy. “Customers like DP&L and IPL are committed to accelerating the digital energy transitions underway in their businesses. Our investors share this digital vision and are helping us achieve our mission more quickly and sustainably.”