BOULDER — Food-industry veterans Kay Allison and Mike Senackerib have launched Farm&Oven Snacks Inc., a Boulder-based maker of natural snacks.

The duo established the company in January but began production and started shipping products last week.

Farm&Oven’s initial product line includes Bakery Bites. The company said that the snacks deliver 40 percent of the recommended daily vegetable intake, up to 35 grams of fiber per serving and contain one billion probiotics per serving.

Allison has worked in the food industry for more than 20 years with companies such as Pepsi, Kraft and ConAgra. Senackerib has 25 years at Fortune 500  food companies, such as Nabisco, General Foods, Kraft and Campbell’s.

Bakery Bites consist of three bite-sized cookies per serving and are available in four flavors: Beet Dark Chocolate, Carrot Cinnamon, Pumpkin Maple Pecan and Zucchini Lemon Poppy Seed.

“Farm&Oven is truly a personal passion for me inspired by my autistic daughter who wouldn’t let a vegetable cross her lips,” Allison said. “I tried many things to get her to eat more vegetables and found that including them in a snack or meal she enjoyed was the answer. I knew that if we created something that was delicious, healthy and had a soft, moist texture it would appeal not only to picky eaters but to anyone — kids and adults alike — looking for a convenient, nutritious snack.”

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Senackerib said 70 percent of people want to eat more vegetables, and 74 percent experience discomfort with digestion. “We focused Farm&Oven to deliver a product that tastes great and provides nearly half of the recommend daily vegetables, high fiber and probiotics,” he said.

Farm&Oven Bakery Bites are non-GMO and are made with traditional baking ingredients, vegetables and no added preservatives.

Bakery Bites are available at farmandoven.com for $2.39 per serving, five servings per box for $11.95 and will be available on Amazon in 2018.