Chobani selects Boulder company to join natural-food incubator

BOULDER — LoveTheWild, a frozen seafood company, was selected as one of seven companies to be in the second class of the Chobani Food Incubator.

The Boulder-based company will participate in the incubator from September to December this year in New York.

About 513 companies applied for the first round, which was whittled down to seven. The number of applicants increased by 20 percent this year compared with last year.

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Chobani came to the Boulder area this year to recruit for its second class. Ultimately, about 6 percent, or 30 applications, came from Colorado.

For this year’s selection, the incubator was looking for purpose-driven entrepreneurs with business models that had social good as a key part and are making natural food more accessible.

The lone Colorado representative of the seven, LoveTheWild, makes sustainable frozen fish meals that come with sauce cubes and parchment paper for easy cooking.

Other companies in the incubator are:

• Chloe’s Fruit, a New York-based company that makes frozen soft serve fruit.
• Farmer Willie’s, a Boston-based company that makes gluten-free ginger beer.
• Grainful, an Ithaca-based maker of high-protein grains.
• Pique Tea Crystals, a San Francisco-based  tea company.
• Rumi Spice, a Chicago- based company that works with farmers in Afghanistan to import saffron.
• Snow Monkey, a Santa Monica-based maker of all-natural, plant-based soy.