Largest U.S. outdoor-industry trade shows moving to Denver

DENVER — Colorado has landed the coveted Outdoor Retailer trade shows, beating out the longtime host, Utah.

The $45 million trade shows — which includes the Outdoor Retailer + Snow Show, the Outdoor Retailer Summer Market and the Outdoor Retailer Winter Market — has selected Denver to be its host city.

The move will start in January 2018, with the Outdoor Retailer + Snow Show, followed by the Summer Market in July and the Winter Market in November.

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The Outdoor Retailer Show is operated by Emerald Expositions LLC, a subsidiary of Emerald Expositions Events Inc. (NYSE: EEX). The move is done in partnership with the Outdoor Industry Association, SnowSports Industries America and Grassroots Outdoor Alliance. In addition to moving the conferences, Grassroots Connect, part of the Grassroots Outdoor Alliance, will co-locate with the trade show in Denver.

“We received submissions from truly incredible outdoor cities — a testament to the strength of the outdoor community,” said Marisa Nicholson, Outdoor Retailer show director, in a prepared statement. “Denver is the undeniable industry choice. Bringing these organizations together and basing the show in a state that places such a high value on outdoor recreation is the best move we can make for the outdoor industry. As outdoor recreation evolves, outdoor businesses need to stand together and adapt to those changes to successfully move forward. We look forward to building a future together and thank Governor Hickenlooper, Luis Benitez, director for the office of Outdoor Recreation, and Mayor Hancock, for their gracious support.”

Future event dates will be announced in the next 30 days.