Beyoncé-backed water company headed by ex-New Belgium leader is moving to Denver
DENVER — WTRMLN WTR, which makes cold-pressed watermelon water, is moving its corporate headquarters to Denver.
The company, whose product is sold in more than 10,000 stores across the country, said it decided to move from New York to Denver because of its reputation as a healthy and clean city.
Christine Perich, who was formerly chief executive at New Belgium Brewing in Fort Collins, is WTRMLN WTR’s new CEO.
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“In our aim to replace sugary, artificial sports drinks with a cleaner, healthier hydration choice, we are extremely excited to be a part of the fitness-forward Denver community,” Perich said in a statement. “Denver offers a wonderful balance of athletic lifestyle and entrepreneurship, which perfectly suits our brand, culture, and mission. As a Colorado native, I am proud to create a home here for WTRMLN WTR, as we balance our mission with continued growth, geographic expansion and forthcoming cross-category innovation.”
The company will be moving to Denver’s RINO district, and will continue its operations in New York. Beyoncé is an investor in the company.
