OtterBox ventures beyond phone cases with line of rugged coolers

FORT COLLINS — OtterBox is debuting a new product, and this time it has nothing to do with phone cases.

The Fort Collins outdoor manufacturer is getting into the rugged-cooler business, competing with well-known favorites such as Yeti and Rtic.

The new Venture coolers are designed to be bear-resistant, hold ice for up to 14 days and are drop-tested for every side, both empty and full.

But Otterbox said their coolers improve on the design by being customizable. The coolers, which come in three sizes, have mounts to attach accessories. It also comes with a cutting board, dry-storage tray and separators to organize the internal space. There’s also a side table, cup holders and clips that come with it.

“Being outdoors is about having fun, not worrying if you’re doing it the way the pros do or following a set of unwritten rules,” OtterBox founder Curt Richardson said in a prepared statement. “The only requirements should be to be respectful and enjoy. I started OtterBox in 1998 as an outdoor brand, and we’re refocusing our efforts here in a big way. Our new coolers deliver on the OtterBox commitment to innovation, quality and our customers.”

Like its phone cases, the OtterBox cooler comes with a lifetime warranty.

The smallest cooler, the Venture 25, comes with a bottle opener accessory and retails for $249.99. The larger sizes, Venture 45 and 65, include the bottle opener and dry storage tray. They retail for $349.99 and $399.99, respectively.

Like Yeti and Rtic, OtterBox is also releasing stainless-steel sweat-resistant tumblers. The Elevation line comes in 10-, 20- and 64-ounce sizes. The customizable cups can come with shaker lids for cocktails, french press lids, infuser lids and thermal lids. The 10-ounce Elevation is being sold for $24.99, the 20-ounce version for $29.99 and the 64-ounce version — the size of a beer growler — is being sold for $89.99.

 


 

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