PenSimple, a three-in-one device for marijuana, far exceeded its pre-order expectations thanks to viral marketing.

How Boulder-based PenSimple used limitations in advertising to its advantage

Facebook Twitter Google+ LinkedIn Email PrintBOULDER — When PenSimple was ready to open up pre-sales last September for its product — a tool that could grind, store and dispense cannabis without having to touch the plant — CEO Brian Seckel said he was expecting 1,000 to 3,000 orders. What he got was about 10,000 orders, thanks to a viral video that helped advertise his product through social media. That video was no small feat for PenSimple, which…