Unsubscribe: Can you market with thin skin?

Facebook Twitter Google+ LinkedIn Email PrintWith no current financial-planning needs, the weekly message from an adviser neither calls me to action nor annoys me. She’s a friend, so I read and, with one button, delete. For too long, an online real estate marketing firm emailed me four to eight times a week — after five attempts to unsubscribe, I may have succeeded. For any startup, there’s a line between getting the word out and bugging…