Making money should be consequence of doing business — not the goal

Facebook Twitter Google+ LinkedIn Email PrintFor an entrepreneur, “money” becomes a language to express who you are and what you have accomplished.  Sometimes this focus on money causes the business to lose its identity and its mission. I heard a pitch recently where a business owner described the business as “a startup with a product that will make a disruptive impact in its industry that will make investors 10x on their money in five years.” …