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BOULDER — Actor and environmental activist Leonardo DiCaprio has made an investment in and will become an adviser for Boulder-based LoveTheWild, makers of frozen seafood meal-kits made with farm-raised fish.
DiCaprio and investment fund Aqua-Spark round out a $3 million series A funding round announced in February, in which Aqua-Spark invested $2.5 million. The amounts of the latest investments were not disclosed.
“Estimates show the earth’s population approaching 9 billion by 2050, putting tremendous pressure on our natural-food resources,” DiCaprio said in a prepared statement. “Seafood is a primary source of protein for nearly a billion people — but climate change, acidification and over-fishing are putting increased pressure on our oceans’ natural stability.”
DiCaprio said LoveTheWild’s approach to” sustainable, responsible aquaculture is promoting the development of a secure and environmentally-conscious solution to feeding our planet’s growing population.”
DiCaprio added, “the exploitation of our oceans has left many marine ecosystems on the brink of total collapse, which is hurting our ability to harvest our seas as a reliable food source as we have for thousands of years. LoveTheWild is empowering people to take action on this crisis in a very meaningful way.”
Jacqueline Claudia, chief executive, and Christy Brouker, chief operating officer, co-founded the company in 2014.
“We are excited that Mr. DiCaprio, someone so dedicated to environmental activism, has partnered with LoveTheWild to help make it easy for consumers make an impact on the environment through something as simple as choosing the right thing for dinner,” Claudia said.
LoveTheWild’s seafood kits contain sauces that complement each species’ taste, texture and origin. The brand offers four varieties: Striped Bass with Roasted Pepper Almond Sauce, Barramundi with Mango Sriracha Chutney, Catfish with Cajun Creme and Red Trout with Salsa Verde. The kits are available at retailers nationwide including Whole Foods Market, Wegmans, Sprouts and Mom’s.