We’re on a mission! But how do we get there?

Leaders often struggle with the capturing their “bigger why,” the compelling thing their organization is trying to achieve. One challenge is that there are multiple ways to represent it:

Purpose:  A statement of purpose focuses on how you relate to the world around you, capturing the unique and powerful role you want to play.

Mission: A mission statement conveys a sense of movement and accomplishment. You’re going toward something important and even exciting.

Vision: A vision describes an inspiring “end state” that, paradoxically, is usually unachievable.  But it captures a future scenario that is beautiful and compelling.