Why web design by committee doesn’t work

As you’re reaching the close of a web-design process, the reality of it going live sets in. You think: What if I got it wrong? So, you consider sharing it with friends who have some distance and will give their honest opinion.

Wait. One. Minute.

This is where web design can go haywire. Here’s why:

Asking someone’s opinion when they have little context is rarely useful. The “context” of a website is its goals, its market, its personality. Without this context, it’s unlikely that “constructive comments” actually will serve. Instead, uninformed opinions might water down the intended impact.

The website was designed for a…