Rachel Beisel Vice president for marketing, Gorilla Logic

Boulder Valley 40 Under Forty

Rachel Beisel really needs that bicycle helmet, because she’s a woman in motion. As co-founder of the Colorado Women’s Cycling Project, she’s passionate about bike racing and getting women interested in cycling. She also has just moved into married life — and into a new job as vice president for marketing at Gorilla Logic after having served in the same role at Boulder-based software consultancy Quick Left.

“I have a rough time with idle time,” Beisel said. No kidding.

She also consults through her own company, LeadOut Sales LLC, teaching and speaking about marketing strategy, generating leads and enabling sales. She is a frequent guest lecturer at the University of Colorado’s Leeds School of Business and a volunteer teacher at Galvanize. She also has keynoted several events highlighting the wage discrepancy between men and women.

Beisel co-organizes the MTN Marketing Meetup Group, Wednesday Morning Velo and Boulder Startup Week, and serves on the women’s committee of the Bicycle Racing Association of Colorado. Then there’s Opera Colorado, the Colorado Mountain Club and more.

Beisel has been recognized as GenXYZ’s top 25 most influential young professionals in Colorado and won a Tremendous Twenty-Something award from ColoradoBiz magazine.

Being a racing cyclist means more than medals. Her team won a USA Cycling award for its role in Ride for Reading, delivering thousands of books by bike each year to children in underprivileged areas.

“As it pertains to helping the community, you can only get back what you put in,” Beisel said.

Rachel Beisel copy