Madwire moving from Loveland to Fort Collins

FORT COLLINS — Marketing-software firm Madwire LLC said Thursday it will relocate employees at three sites in Loveland to the former Hewlett-Packard Co. campus in Fort Collins.

Madwire will move its 250-plus employees in Loveland to Fort Collins, where it will lease 66,553 square feet of space at 3420 E. Harmony Road, Building 5, from Hewlett-Packard. It is three times the space it has been occupying at the three locations in Loveland.

Consolidating the workforce into one building will help streamline internal operations and further enhance the culture for the company, said spokeswoman Farra Larimore. Madwire hopes to be able to move in late spring or early summer of this year. Larimore said the space will allow Madwire to grow to 550 employees over the next several years.

Madwire was founded in 2009 by Joe Kellogg and his son J.B. Kellogg. The company reported revenue of $18.9 million in 2014, and has been on BizWest’s Mercury 100 list of fastest-growing companies in Northern Colorado for the past four years.

Madwire provides marketing software and services through a platform called Marketing 360.

Madwire’s partnerships with Google as Premier SMB Partner and with Microsoft and Yahoo as small-business partners, continues to be fuel for advancing its technology.

She added that 65 percent of Madwire’s employees live in Fort Collins, with 28 percent living in Loveland and 7 percent in surrounding areas.

Larimore said the H-P campus boasts many employee-friendly amenities such as a cafeteria, walking path, Frisbee golf course and baseball fields. Madwire will provide a 3,000-square-foot gym and fitness classes for its employees.

Joe, left, and JB Kellogg founded Madwire in 2009. Its headquarters is at 504 W. Eisenhower Blvd. in Loveland.
Joe, left, and JB Kellogg founded Madwire in 2009. Its current headquarters is at 504 W. Eisenhower Blvd. in Loveland. Joel Blocker/for BizWest

Madwire is vacating two buildings it owns and another space it is leasing in Loveland. The two buildings it owns are at 504 W. Eisenhower Blvd. and 550 W. Eisenhower Blvd. It was leasing space at 228 E. Fourth St. above the Rialto Theater. Larimore said Madwire will lease out the space at both buildings on Eisenhower and sublease space at the Rialto Theater.