Region’s overnight sensation has new hotels checking in

“We really do need the extra rooms.”

Nancy Rezac, executive director of Visit Longmont, puts it bluntly. If today’s crop of hotels and motels in the Boulder Valley and Northern Colorado still had old-fashioned “No Vacancy” signs, they’d be as common in summer as out-of-state license plates.

“We’re usually on a sold-out basis from the first of June through August,” she said. “In the fringe market, the shoulder market either side” – meaning spring and fall – “there are weekends that are sold out,” Rezac said. “Then from December through January and February, it’s pretty light…