Burns named CEO of snack maker Justin’s

BOULDER – Peter Burns, a former president of Celestial Seasonings for the Hain Celestial Group, has taken the reins at Boulder-based snack maker Justin’s as president and chief executive, replacing company founder Justin Gold.

Justin’s, founded in 2002, makes all-natural, nut butters and peanut butter cups. The cups are USDA-certified organic and are made with Rainforest Alliance Certified cocoa.

Gold said in a prepared statement that “it is critical that we bring in a seasoned veteran who has the expertise to take our company to the next level. I will always be involved in the day-to-day, especially as it relates to the company culture, values and vision.”

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Gold said Burns, who joined the company earlier this year, will oversee all aspects of the business. including revenue, growth margin, products and innovation.

Burns has more than 20 years experience in the natural products industry.

“It has always been my goal to lead a passion brand that stays true to its mission and provides consumers with products they can both trust and enjoy,” Burns said in a prepared statement. “I am grateful to have the opportunity to be part of a company that I believe in both professionally and personally. Justin’s has tremendous growth potential, and I look forward to bringing my experience to the brand.”

At Celestial, Burns created business strategies and delivered 20 consecutive quarters of financial targets for the company. He also held jobs as chief sales officer for Hain Celestial Group U.S., executive vice president of sales and marketing at Jones Soda Co. and executive vice president of sales at Izze Beverage Co.