First Choice ready to build emergency site in Broomfield

BROOMFIELD — Fall off your ladder and break your arm in Broomfield, and you’re still driving yourself outside the city limits to access the nearest general hospital.

The gap in care is one reason Lewisville, Texas-based First Choice Emergency Room is getting set to break ground on a 6,616-square-foot standalone emergency facility at 875 W. 136th Ave.

The facility is slated to open this summer and will provide 24-hour emergency services with CT scan, digital X-ray, ultrasound and labs all onsite.

“We really go into areas that are underserved and there’s a greater demand for care,´ said Claire Gibson, a marketing and communications specialist for First Choice. “But we also really work closely with hospitals.”

The $1.1 million facility will generally have four people – a physician, a nurse, a radiology tech and a front office person – on staff at a time.

Patients are all walk-ins. Ambulances don’t drop off at First Choice, but the company does contract with ambulances to pick up patients and transport them to nearby hospitals if needed for further care.

First Choice in Broomfield will be just blocks away from the new St. Anthony’s North Health Campus being built at Interstate 25 and 144th Ave. in Westminster.

First Choice bills insurance just like a hospital would, with costs to the patient being comparable. But First Choice also touts five-minute wait times and a more efficient experience overall with labs and imaging onsite.

“It’s very efficient not having to sit around and wait hours to find out what’s going on,” Gibson said.

First Choice has 29 facilities in Texas and Colorado. The Broomfield site will be just the fourth in Colorado. The company already has emergency rooms open in Colorado Springs and Arvada, with a second one under construction in the Springs.