For Upslope’s beers, ‘being a Colorado brand is sexy’

BOULDER — Matt Cutter, founder of Upslope Brewing Co., sees success in business as the result of sticking to a simple formula. For him, that includes recipes for the kinds of beer people keep coming back for.

“You start out with what you consider a sound business concept, surround yourself with very passionate people who are very good at doing things you’re not, and then work really, really hard,” he said. “We’ve also been blessed with timing and being in the right place.”

Craft brewing is growing by 10 percent to 14 percent yearly, according to Cutter. And with it accounting for…