BOULDER – Skin-care client Marc Tanenbaum gets some sort of procedure done at Susan Melching Inc. about once every three months.

Tanenbaum, 69, a physician at the Stuart Street Preventive Health Care Center in Longmont, attributes his youthful appearance to going to aesthetician Susan Melching for the past 25 to 30 years.w

“I’ve kept myself up, physically. I like looking good and looking young,” Tanenbaum said. “Part of it is, as a physician, if someone looks really old, patients think he’s going to die or retire.”

Tanenbaum is one of a growing number of male patients going for skin-care treatments and cosmetic-surgery procedures these days. He compares the acceptance of men having skin-care treatments done these days to the movement of men to hairstylists from barbers a few decades ago.

Collagen in a person’s skin starts sagging in both men and women as they get older, Tanenbaum said. Botulinum toxin — or Botox, as it’s commonly called — help make patients’ faces look more youthful.

In his own practice, Tanenbaum focuses on preventive medicine and on testing patients for conditions such as heart disease, hypertension and diabetes.