When Kevin Whyrick joined EnviroTech, a Greeley-based company that develops products to improve road maintenance methods, the company had 10 employees. That was 1996. Now it has 90 employees and an additional 40 people working at its subsidiary in Toronto, Canada.

“Over the last 20 years, we’ve grown at about 30 percent annually,” Whyrick said. “It’s slowed down right now to about 10 to 15 percent, but we had a lot of growth early on.”

Whyrick attributes much of the growth to innovation. EnviroTech’s chemists have developed some game-changing products including a salt product that melts 30 to 40 percent more snow than regular salt, as well as a product that allows liquid deicers to melt at very low temperatures.

While the innovations have driven sales, Whyrick’s standardization of company processes has cut costs and streamlined operations.

“Getting everyone together and on the same process was important especially as we kept adding people,” Whyrick said. “We wanted to make sure we didn’t have 50 different people doing 50 different things. That’s been a challenge as we’ve grown.”

Operations integrations have improved supply-chain management, customer management and customer satisfaction. The transportation management system EnviroTech is implementing will shave $100,000 to $150,000 off annual expenses.

“A lot of my efforts now are spent on getting to the next level,” Whyrick said. “We’re looking at adjacent markets and utilizing our research and development. Innovation has been our major focus that’s been guiding sustainable growth.”

EnviroTech is on course to grow by 10 to 15 percent over the next few years. EnviroTech products are used in nearly every state and throughout North America. EnvrioTech is looking into international expansion in Chile, Australia and possibly Europe.