When people say bad things about you online

You’re feeling rattlesnake-mean and madder than a wild bull.

Somebody’s been messing with your reputation online, posting things that are untrue. You saw it, your clients saw it – heck, for all you know, the whole world saw it – and you’re not taking it lightly. There’ll be a showdown at the WWW-dot-Corral one day, but the problem is, you don’t know who you’re dueling with.

How can you fix this mess? Can you make sure it doesn’t happen again?

You can, according to Michael Fertik and David Thompson. In their new book “Wild West 2.0,” your business can survive the…