Real Estate & Construction  May 7, 2010

Daily launches new career phase at Re/Max Alliance

FORT COLLINS – Sharianne Daily loves real estate. Especially Northern Colorado real estate.

This year, the former president and CEO of the region’s largest residential real estate company – The Group Inc. – is marking 35 years in the industry and still feeling passionate about it.

“I’m buying and selling again and loving it,´ said Daily, who resumed her real estate career last month when she joined Re/Max Alliance as a sales broker. She was terminated from her position at The Group in November.

Daily, who spent 27 years at The Group and the last 14 as CEO and president, said she has no hard feelings about being let go. “Bitterness isn’t going to get you anywhere, it just isn’t,” she said. “This is real estate, what I know and love, and I believe there is a reason for everything.”

For Daily, the reason she was fired was all about the numbers. “I was terminated because The Group’s production numbers had gone down for three years in a row, so I was eliminated,” she said.

Daily said the slide in home sales corresponded with a general downturn in the real estate industry, but she’s not looking for excuses. “There was a decision that we needed to change the leadership, and I took full responsibility because that was my role.”

Daily, 52, said she took some time off after her termination to reflect on her future path. “When I left The Group, I explored a lot of things – going into the medical field, leaving Colorado, maybe going to Mexico or Alaska,” she said. “But my heart and soul is in real estate here in Northern Colorado.”

Practically a native

Daily arrived in Northern Colorado as a 6-year-old when her family moved to Loveland from Iowa so her father could take a job at Hewlett-Packard. “My dad was one of the first 200 employees at HP in Loveland,” she said.

A brief stint in banking focused on residential real estate and home mortgages and at a title company soon led her into the world of real estate sales. She began her association with The Group in 1982, shortly after its founding in 1976.

The Group was somewhat of an oddity at the time, with its ownership culture and new ideas about selling property. Daily said she’s familiar with all of the talk about the company in those early days.

“People would say that’s a cult – that kind of thing – but results speak for themselves,” she said.

Over the years, The Group grew to be the region’s largest real estate company. Daily notes that when she became president in 1994 The Group had 45 salespeople and last year had 206.

Daily said she never regretted going into a management position at The Group. “I was asked about what my goals were at the company, and I’ve always been goal-oriented,” she said. “I said I’d like to be president and responsible for the daily operations of The Group.”

So that’s what she became, and she loved it. “It was a great position,” she said. “I enjoyed it wholeheartedly. The mission statement was to have fun, help people and make money. Who wouldn’t want to do that?”

Daily said she’s happy to be back in real estate again after a brief hiatus, even though the housing market isn’t exactly booming. “I think (real estate is) very cyclical,” she said. “There were times when we were selling lots for real estate with interest rates of 18 percent or higher. Because people always need a home.”

Back in the swing

Daily said she’s feeling as much energy and enthusiasm as she ever did now that she’s joined Re/Max Alliance. “I’m thrilled to be part of Re/Max Alliance,” she said. “We have five offices in Northern Colorado and 22 up and down the Front Range. Re/Max is the No. 1 real estate franchise and my eyes are being opened every day.”

Daily said she’s enjoying seeing old friends again and interacting with former colleagues every day as she goes about her new job. “I’m still working with total professionals where everyone is committed to great results,” she said. “There’s a cooperative nature in real estate here, and I think that’s why I like it so much.”

And she’s glad to be selling in a place where new people are arriving all the time, drawn to the region’s beauty, climate and recreational opportunities.

“We really are blessed,” she said. “This is an easy sell. We really are living in a Paradise here.”

And fortified by her relentless optimism, Daily said she’s doing exactly what she wants to do with her life.

“I believe in the glass running over all the time,” she said. “People need to believe you can sell their home or find them a home. This is a fun business – it really is. I’m ready to rock and roll.”

FORT COLLINS – Sharianne Daily loves real estate. Especially Northern Colorado real estate.

This year, the former president and CEO of the region’s largest residential real estate company – The Group Inc. – is marking 35 years in the industry and still feeling passionate about it.

“I’m buying and selling again and loving it,´ said Daily, who resumed her real estate career last month when she joined Re/Max Alliance as a sales broker. She was terminated from her position at The Group in November.

Daily, who spent 27 years at The Group and the last 14 as CEO and president, said she…

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