Social media is learn-as-you-go proposition

BOULDER – Not knowing how to get started in social media, for some businesses, is what prevents them from getting started.

But the best way to learn how to swim in the social media pool is to jump in and figure it out along the way, many social media gurus say.

To get started, businesses should first monitor what’s being said about them. Is it good or bad? How frequent are the discussions? How many people are talking? What sites are they using to post comments?

Luckily, there are many tools available that allow companies to keep tabs on discussions about them. For…