June 22, 2007

Ironic T-shirts display political, ‘stupid’ humor

By

SUPERIOR – Benjamin Greller was driving from Colorado to California in 2005 and stumbled upon a yellow trend that gave him an idea for a T-shirt – an idea that became the logo for his Superior-based company, the Ironic T-Shirt Corp.

Everywhere he looked people had the “Support Our Troops” yellow ribbon on the back of their cars. Greller saw this as a sign of conformity and created the anti-yellow ribbon, which is essentially the yellow ribbon with an X through it.

“Literally two-thirds of the cars had the yellow ribbon on them,” Greller said. He added that he supports the troops,…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
Categories: Archived Columns
Sign up for BizWest Daily Alerts