New book a step-by-step guide for meeting and event planning

Recent studies show that the convention and event industry generates $100 billion worldwide and employs 1.5 million people full time.

Because of the economic woes in the business world today, however, many businesses are saving money by planning their own events instead of hiring an event planner to do the work for them

“Meeting & Event Planning for Dummies” is a how-to manual for planning and conducting all types of business events and meetings. It is a down-to-earth, step-by-step guide that takes the mystery out of planning events for businesses and corporations. The book contains multiple tips, techniques, suggestions and advice and supplies it in a simple and practical format.

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Written by trade show and business event specialist Susan Friedmann and published by John Wiley & Sons, “Meeting & Event Planning for Dummies” teaches planners how to skillfully put together a well-designed and orchestrated program — even a program on a shoestring budget. Filled with practical tips on how to keep events on time and on budget, this guide gives expert advice on managing hidden costs and planning around event emergencies. Readers get great advice about all aspects of event planning — from contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers.

This book is appropriate for anyone within a company who might find themselves responsible for organizing meetings and events — both large and small. Executive assistants, marketing communications specialists, public relations experts, meeting and event planners will find lists detailing what to do, what to look for and how to pull off an event without complications.

“Meeting & Event Planning for Dummies” is organized into seven different sections — chapters within each section cover specific topic areas relating to event planning. Some of those topics include: meeting preparation, contract negotiation, booking guest speakers, tips on teleconferencing, videoconferencing, Web conferencing, Web casting, tradeshow exhibiting tips — domestic & international, food and beverage planning and more.

“Meeting & Event Planning for Dummies” sells for $21.99 and is available at Amazon.com or at http://www.thetradeshowcoach.com/book18.html.