LOUISVILLE – Web sites that speak only one language are dead in the seven seas.
And those that speak more than one language don’t want to get lost in the transl
ation as they charge into the world marketplace via the Internet.
English is the language used most on the Internet, and Japanese is the second-mo
st popular, with more than 19 million users. Companies from Yahoo! to IBM to Lan
d’s End have all deployed Web sites with Japanese as an option.
Companies trying to grow their shares of the world market are compelled to offer
Web sites in multiple languages, ranging from Arabic to Vietnamese. But it’s no
easy task, and while many companies maintain Web sites in-house, they’ll hire s
omeone else to handle translations.
ForeignExchange Translations Inc., headquartered in Providence, R.I., has opened
an operations center in Louisville where it will translate Web site and softwar
e content into 32 languages. It’s competing against a half dozen companies in th
e Denver/Boulder area that provide the same service.
The center is in a 1,000-square-foot suite at Christopher Village, 1017 S. Bould
er Road. Sonia Monahan, vice president of operations at ForeignExchange, is one
of three employees in the office now, but she expects to employ about 20 project
managers, engineers, product specialists and translators within the year, and 5
0 more within two years. “The potential market is huge,” she said. About 12 empl
oyees of the 2-year-old corporation, including founder Andres Heuberger, handle
the financial, marketing and administrative tasks in Providence.
Companies like ForeignExchange offer their clients expertise in what is called “
localizing” a Web site – understanding cultural preferences, date formats, curre
ncy, slang and even the bandwidth capabilities of the intended audience. “Viewer
s won’t spend much time at a Web site that doesn’t fit their culture,” Monahan s
Monahan has eight years of experience in the localization industry. She left com
petitor Lionbridge Technologies, which has offices in Europe, Asia and North Ame
rica, including Boulder. At ForeignExchange, she’ll manage the company’s major a
ccounts, as well as its project-management and production teams.
ForeignExchange chose Louisville for its operation center because it provides ac
cess to technical talent in Denver, Boulder and Longmont, and is an ideal base f
rom which to support clients on the West Coast, Monahan said.
ForeignExchange’s clients include Fortune 500 companies H&R Block, Guidant, Beck
man Coulter and Victoria’s Secret. Tax-return kingpin H&R Block wants its Web si
te to be available in Spanish as well as English, targeting the Spanish-speaking
taxpayer working in America. Medical equipment and supply companies Guidant, Be
ckman Coulter and Medrad have all asked ForeignExchange to help them overcome th
e language barrier.
Monahan said ForeignExchange’s client list includes businesses in the telecommun
ications, financial and automotive industries, as well. “We support companies th
at require precise translations and a Web site that accurately conveys a target
country’s culture,” she said.
The operations center in Louisville taps the globe for its translators. ForeignE
xchange maintains a database of about 1,200 translators who are hired on a contr
act-basis – generally 5 cents to 15 cents per word – and who live throughout the
world. “We prefer to use an in-country translator and editor,” Monahan said. “I
t goes a long way toward eliminating errors and making sure the content is cultu
Translation services are based on the company’s Multilingual Compliance Process,
which produces translated products. A feedback system provides businesses with
a way to check the effectiveness and correctness of the translations.
If asked to identify any emerging theme resulting from the events of 2020, I’d have to say that we are challenging historical norms at a record-setting pace. There is a large degree of discord in our political system regarding the state of our economy and the suggestions on how to fix it are endless.