ARCHIVED  March 24, 2000

Greeley store still sitting with family

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An aging sign that reads, “The bitterness of poor quality remains long after the sweetness of low price is forgotten,” greets customers to Ben’s Furniture Store in Greeley.

It’s a lesson Ben Gonzales learned as a newlywed and lived out in the store he opened in 1969. It’s a lesson his son Mitch and business partner Lincoln Gallegos continue today.

It all began in 1967 when Ben, who was working for Gamble’s discount store in La Junta, was transferred to Gamble’s in Greeley.

“He was having to do more and more,´ said Mitch, who took over the business after his parents retired to…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
Categories: ARCHIVED Industry News
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