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The 11-year-old summertime swim-run series has had nationally known athletes such as former Ironman world champion Tim DeBoom and Pearl Izumi-sponsored athlete Cameron Dye, both of Boulder, as participants. The race series is scheduled for 10 weeks starting in June, and features a 1.5-mile swim event and a 5-kilometer run.
Sponsor Generated Content
The series has grown from about 50 participants per race to about 400, said Lance Panigutti, co-owner and race director of Without Limits, based in Boulder. The company plans to increase participation by spending money to improve various small race details.
“We’re racers ourselves, so we’re looking to improve the athlete experience,” Panigutti said.
Without Limits bought the race from Boulder firm Racing Underground LLC. The company now produces 52 racing events in four states, including triathlon, cycling and cyclocross events.
Race fees start at $23 for an individual who pre-registers for a swim-run race in the series. Relay teams and athletes who just want to run and not swim pay different race fees. A six-race card for an individual is $125.