Who wants B-cycle more?

Apparently, Fort Collins does.

B-cycle is a collaboration between Humana; Trek Bicycle Corp. and Crispin Porter + Bogusky, an advertising and brand management firm headquartered in Miami, to bring about cultural change through an automated bike-sharing program. The program allows users to borrow bikes that reportedly don’t get flat tires, but will track your mileage and calories burned.

B-cycle is looking for a location to pilot the program. On the B-cycle Web site, viewers can vote for their city. So far, the top five cities who want B-cycle most are:
Fort Collins – 186 votes
Boulder – 56 votes
Louisville, Ky. – 45 votes
Glencoe, Ill. – 44 votes
Miami – 30 votes

I feel it should be noted that Crispin Porter + Bogusky has a Boulder office.

Bike-sharing is not a new concept to Fort Collins. Fort Collins Bike Library lends bikes to anyone – for free – for up to five days. As of Jan. 29, the library has 73 bikes to lend, with 40 checked out as if 11 a.m.




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