He will continue to serve as chief operating officer in addition to the new role.
Co-founder Bill Swails is relinquishing the president duties but remains chief executive.
EarthRoamer is the registered trade name of Xpedition Vehicle Service LLC, which manufactures custom-built, off-road campers built on Ford pickup truck beds. New EarthRoamer Xpedition vehicles sell generally for $500,000, depending on styles and options.
EarthRoamer has experienced growth at an annualized rate of 78 percent from 2009 through 2013 under Tatro’s leadership as chief operating officer, the company said. The company has 25 employees working at its 25,000-square-foot plant in Dacono. It is turning out about one vehicle per month.
Tatro, 30, received a bachelor’s degree in business management from the University of Colorado. He started at EarthRoamer in 2007 as a production technician and worked his way up through every department before becoming president.
EarthRoamer was founded in 2002 in Broomfield by Swails and Michele Connolly.
In 2007, the founders purchased property at 1460 Overlook Drive in Lafayette and built a 56,000-square-foot headquarters/manufacturing plant. Also that year, EarthRoamer won an IQ Award from the Boulder County Business Report in the Sports & Outdoor Products & Services category.
In 2009, the company filed for Chapter 7 bankruptcy and was dissolved.
In 2010, Roamer Holdings LLC, an entity separate from EarthRoamer but headed Swails and Connolly, sold the manufacturing plant in Lafayette to Boulder Electric Vehicle LLC.
Also in 2010, Swails teamed with former key managers to start Xpedition Vehicle Service LLC. The new company purchased the remaining assets of EarthRoamer.