Startup Good Luck Chuck hooks up with ICR

BOULDER – A Boulder-based startup that plans to manufacture allergen-free sunflower seed butters and assorted seed-based snacks, has engaged the Innovation Center of the Rockies to assist in business development and launch strategy to sell its products in conventional grocery stores.

Terms of the deal were not disclosed.

The business-development center has assembled a team of industry professionals to help shape Good Luck Chuck’s upcoming launch, early stage strategy and five-year plan. Good Luck Chuck’s advisory board will include Mark Maggio, a startup consultant and co-founder of Boulder Chips Co.; Dan Lohman, a certified category management specialist; and Doug Zucker, director of digital strategy at the Sterling-Rice Group.

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“As a startup, and attempting to manage information overload, it’s invaluable to have a powerful ally with experience and solid-grit knowhow,” Aaron Ekalo, chief executive and co-founder of Good Luck Chuck, said in a prepared statement. “God bless the Innovation Center of the Rockies for bringing to light what needs to get done now and tossing on the backburner what can wait for later.”

Diana Mercer, manager of the center’s Natural and Organic Program, said Good Luck Chuck’s mission is about making nutrient rich, allergen-free products available to the mainstream, urban shopper.

“They’ve got a winning combination of story, brand and tasty product that we’re delighted to help launch into the national market.”

The innovation center, formerly the Boulder Innovation Center, has worked with more than 30 early stage food and LOHAS companies.