Sequoia was brought on as managing partner and will work with the club’s board of directors to find new ways to add value to membership at the club.
One of the goals will be to develop new programs at the course while maintaining the course conditions and amenities for members and guests.
Sequoia treats “every dollar as though it was their own,” according to Mark Smith, Fort Collins Country Club board president.
Sequoia Golf Management is a division of Sequoia Golf Group, the industry’s seventh-largest golf course operator. The Georgia-based company also manages two courses in Denver.