Heisner will oversee marketing, branding and sales for the Boulder-based specialty running company. He will report directly to company co-founder and chief executive Jerry Lee, who has been acting as president, said Kayleigh Horvath, a spokeswoman. Lee will continue in his role as chief executive, she said.
Heisner has worked at several sportswear companies, including New Balance Athletic Shoe Inc., Reebok International and Brooks Sports Inc., a subsidiary of Russell Corp. He most recently was vice president for marketing, sales and product merchandising at retail sportswear company Li-Ning Co. Ltd. in China, where he led the company’s products into the U.S. market, according to a press statement.
“Craig’s appointment underscores Newton Running’s commitment to continually creating and marketing products that improve the sport of running,” Lee said in the press statement.
Newton Running shoes are made with patented technology that supports natural running motion, according to the press statement. The company’s research and development office, as well as its flagship retail store, is located in about 3,000 square feet of space at 1300 Walnut St. in Boulder.
In 2011, Newton Running received about $20 million from the investment firm of Paul Fireman, the founder of Reebok International. Newton Running shoes are manufactured in China.