MobileDay raises $6.6 million

BOULDER – MobileDay Inc., maker of an app that enables one-touch dialing into conference calls, closed recently on a Series A funding round that will help the company add staff and scale the business.

The Boulder-based startup raised $6.6 million, according to a filing with the Securities and Exchange Commission. MobileDay chief executive Howard Diamond said Boulder-based Foundry Group led the round. Several other venture capital firms around the country also participated, including Boulder-based Bullet Time Ventures, a previous investor in the company.

MobileDay, which launched the app in 2012, had about 12 employees a month ago. Diamond said that number is increasing and will be in the low 20s by the end of the year.

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The privately held company, which targets large companies with its product, doesn’t disclose revenue figures.

“But we’re growing pretty dramatically,” Diamond said.

What started as a simple app to allow for the one-touch conference call dialing has evolved quite a bit over the past 11 months since Diamond took over as CEO.

The company has expanded its reach from three to 16 countries and is supported by both iOS and Android. The app is also now able to route employees’ calls according to their companies’ dialing rules to ensure the most cost-effective dial-in route to a conference call, helping companies save money. The third major change is that users’ contact lists can be integrated with the app so that the companies’ calling rules can be applied to any direct call.

“We’re at a point in the company where we have a fantastic product in place that fits a distinct market need, and we’re ramping up our sales and marketing efforts to make the MobileDay a staple app for the enterprise,” Diamond said in a blog post on the company’s website.