Loveland-based IRES inks deal with real estate websites Zillow, Trulia

LOVELAND — Information and Real Estate Services LLC in Loveland has signed a deal with Seattle-based Zillow Group, which maintains real estate listings online, to allow IRES’ 6,000 brokers the ability to send their listings to websites Zillow and Trulia.

Financial terms of the deal were not disclosed.

IRES is the first multiple listing service to offer its members expanded, customized reporting metrics about their listings on Zillow and Trulia through ListTrac, an online tool that allows real estate brokers to measure user engagement data related to their listings.

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“We are very excited to have Zillow statistics in ListTrac,” Lauren Hansen, IRES’ chief executive, said in a prepared statement. “This gives our brokers the ability to see listing activity from various websites in one report. ListTrac also provides a weekly report for sellers so they are kept up to date with online marketing efforts. With Zillow’s large consumer audience, we felt it was important to include their statistics in ListTrac and are pleased with the partnership.”