Sheila Kemper Dietrich named the china products Livliga – Swedish for lively, vibrant or vivid. Plates have serving-size circles painted on them to designate controlled food-portion sizes.
“Livliga is for everyone who wants an attractive, subtle way to improve and control their food environment,” Kemper Dietrich said in a press statement.
A place setting – dinner plate, salad plate, bowl and mug – sells online for $49.95 at www.livligahome.com. In the future, Kemper Dietrich plans to add glassware and a set of spoons that can measure servings.
In a blog, Kemper Dietrich wrote that she always has struggled with overeating. She said her husband and daughter also lost more than 20 pounds each by using the china.
Additional product launches planned include a children’s line of products and a children’s book.