Home State builds lasting relationships

The ethics of bankers came into question throughout the 2008-09 recession.

But far from Wall Street, at their headquarters in Loveland and at branches throughout the region, the people at Home State Bank were plugging along just as they have for decades, in keeping with the practices they’ve followed since Jack Devereaux Sr. founded the bank in 1952.

Jack’s sons, Harry and Jack Devereaux Jr., are running the bank nowadays in one of the most difficult climates the banking industry has seen.

A 2012 Torch Award winner for companies with 100 or more employees, Home State says its mission statement guides its actions: “To build lasting, mutually beneficial relationships between staff, customers and community by delivering sound financial solutions and exceptional customer service.”

Along those lines, Home State believes that providing customers with the best service possible is more important than expanding and opening new branches.

At Home State, employees are trained not only to provide the services related to their positions, but also to be the face of the company in the community. The company’s human resources department maintains an open-door policy to ensure that the more than 200 employees always have somewhere to turn for guidance.

Home State also offers a third-party service which can be contacted by employees who want their comments to remain confidential.

The bank provides a customer feedback survey so that customers can speak their minds, much like employees are able to do.

Each client, the bank says, is seen as an individual with a personality and a story rather than a credit score or household income.

Home State also makes sure to give back to the community, encouraging employees to volunteer and creating affiliations between many community organizations, including the United Way, McKee Hospital Foundation and the Community Foundation.

Molly Armbrister covers real estate, banking and health care for the Northern Colorado Business Report. She can be reached at 970-232-3139, marmbrister@ncbr.com or twitter.com/MArmbristerNCBR

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