November 2, 2012

Google: Not quite as altrustic as it seems?

Google’s mission statement is to organize the world’s information and make it universally accessible and useful.

Their informal motto is short and sweet:

“Don’t be evil.”

Even though I love the sentiment, I sometimes wonder — with so many of its employees hands in the Internet’s collective cookie jar — is Google really that altruistic?

Think about it. Google offers numerous valuable utilities — for free — on the Internet. Tools that, in Google Analytics’ case, when it was Urchin, used to cost $1,500 a seat. Google’s model is free. And not just free trial; free forever.

Why?

My theory is that in exchange for these…

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