Fort Collins Anheuser-Busch plant to brew Platinum line

Demand for Bud Light Platinum, the newest addition to the Bud Light brand, is outpacing expectations and so the Anheuser-Busch plant in Fort Collins will begin brewing the line in June.

Brewing has already begun in the company’s St. Louis and Columbus, Ohio, breweries.

“We’re optimistic we have a winner on our hands with Bud Light Platinum,” Luiz Edmond, zone president, North America, said in a news release. “Trial and repeat purchases have been tremendous since the first ads aired during the Super Bowl, and while supplies were tight in the first few months, having to double the number breweries producing Bud Light Platinum is a great problem to have.”

Bud Light Platinum will continue to be brewed at Anheuser-Busch’s Baldwinsville, N.Y., Cartersville, Ga., and Los Angeles breweries in addition to the three new locations, placing Bud Light Platinum production in half of Anheuser-Busch’s 12 U.S. breweries.

Based on IRI Symphony data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.

Within two weeks of launch, Bud Light Platinum reached more than 90 percent distribution and through April 1, 2012, claimed a 1.4 percent market share.

Bud Light Platinum is available nationwide in cobalt blue 12-ounce glass bottles in six- and 12-packs.


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